Supplements and the Supplement The market industry – An Introduction

If you are brand new to supplements, trying to get them can be confusing and overwhelming, because there so many different brands and products, with new ones developing all the time. Increasing your currently so many products it is practically impossible to keep track of other good foods. Even people who work in the supplement industry tend to concentrate certain areas, such as vitamins/minerals, sports supplements, herbs, etc.

Supplements can be confusing, because centered who you talk to, you may be offered very different thoughts and opinions. Many people have extreme or biased views of supplements, with others on one side saying everyone in order to be take many different supplements and people on the component saying all supplements are worthless. Associated with pension transfer issues, the the fact is somewhere in about. There are certainly some great supplements available, but many tools are essentially worthless, other people have some positive benefits, but are not worth the price you pay for them.

Perhaps the greatest amount of supplement confusion stems from the marketing tactics companies use to promote their products, particularly in magazines. Many exercise and fitness magazines are owned by the same company as the things that are advertised in the magazine and even some of the articles are made to promote their own brand of products. When I worked in supplement stores I frequently spoke with individuals about supplements as it was interesting countless people had biased views towards or against certain brands based on which magazines they seen.

To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this results are rarely presented within an honest and straightforward way. In many cases, the research is poorly done, financed by the supplement company, have results that have been refuted by a studies, or contain nothing to use the product being sold. Unfortunately, the only way to a choice in which the studies and claims are legitimate is to find and read the original study, but great a daunting task even for people the industry. Of course, supplement companies are well associated with that fact they as well expect that people will not fact check their claims.

By quoting information from scientific studies, companies often just go ahead and make their products sound better than they actually are. Know thing is both reputable and disreputable companies use this tactic to help market their products. Main difference between the bad and good companies is reputable companies put quality ingredients in their products and the labels contain accurate critical information. Disreputable supplement companies may have lower amounts of ingredients than the label claims or their supplements may even contain lots of the listed ingredients just about all.

Companies frequently make do with making questionable claims or lying about how precisely exactly much of an element is in a product, because the supplement industry is not government regulated. However, while the product itself is not regulated, there is really a regulation about what information can appear on a label. For instance, companies aren’t allowed to make any claims about products preventing or curing diseases. Instead they have various other what are called “structure/function” claims.

A structure/function claim would be like a calcium supplement label stating that “calcium is needed strong bones.” The label is not supposed to state “this supplement helps avert osteoporosis.” Any supplement that references diseases such as osteoporosis must also offer a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any disease.” These statements are required, because government regulations say that only a drug can make claims about preventing or treating diseases.

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